The core business for Allenex are products and services that increase the chance of carrying out successful transplants by facilitating a better match between the donor and the recipient of blood stem cells and organs.
Olerup SSPs HLA typing products are used prior to hematopoietic stem cell/bone marrow transplantation and organ transplantation.
Absorbers product XM-ONE® is primarily focused on products and services for organ transplantation.
Products are sold through our own sales companies Olerup GmbH and Olerup Inc. Where Olerup GmbH is responsible for all regions expect North America and Olerup Inc is responsible for North America.
The transplantation market is a very attractive niche market in which transplants are performed by a limited number of medical centers. Today around 550 centers perform transplants in the U.S. and Western Europe.
The transplantation market is relatively stable and not particularly susceptible to business cycles. Clients are highly specialized,highly skilled from a technology perspective and build long-term relationships with their providers. The customer group consists of hospital- and transplant laboratories as well as specialist physicians.
A shortage of organs and problems with rejection reactions drive the need for better matching, in other words, methods that provide information on whether or not tissue from different individuals is a fit as well as identifying any antibodies that may cause rejection reactions or attack the new host in conjunction with transplantation. An increase in the number of people in donor registries worldwide and more people willing to donate organs has also created conditions for greater use of matching methods.
As the transplantation sector is a niche market, it is possible for smaller players to build a global organization and become a leading market player. Niche markets are often overlooked by the major players which, due to the span of their operations, often lack the focus that is required. This allows a smaller company to cover the market in a highly cost-efficient manner with a relatively small sales force. The quality and expertise of the sales force is nonetheless the determining factor for successful sales endeavors.